Elevating brand identity through web design

Elevating brand identity through web design

Elevating brand identity through web design

Translating a well defined brand into an accessible website

The goal was to redesign their council website to better reflect the brand’s personality while improving usability and accessibility. The existing site was content-heavy and difficult to navigate. We needed to make the experience more intuitive for residents, community groups, and local businesses—without diluting the Council's distinctive tone and aesthetic.

Client

Inner West Council

Industry

Government

People involved

UI designer, UX designer, Project manager, Front end developer, Agency director

Scope of work

Web design

The result is a site that feels unmistakably
“Inner West”.
Lively, local and easy to use.

It bridges the gap between brand and function, making information more accessible while reinforcing the Council’s identity at every touchpoint.

Let's make something beautiful

Let's make
something beautiful

Let's make
something
beautiful