About me
Painter turned digital designer. I love making things beautiful, functional and easy to use for all people. I combine collaboration, my artistic view and the latest tech to create award winning designs.
My decade experience in the hospitality industry has shaped me into the inviting collaborative team player who finds fulfilment in helping customers and clients.
By analysing people, objects, and the world I combine visual art, users needs and technology to deliver thoughtful and creative design solutions.
Received multiple web design awards and honourable mentions from the Australian Web Awards and the CSS Awards. Notably won the '25 AWA. Always striving for greatness.
Design experience
Currently designing at a large advertisement agency working with biggest brands in Australia.
Formally worked projects in Government, Council and Not-for-Profit clientele. While offering freelance services to tech Start-ups, Small businesses and Professional individuals.
Full time - M&C Saatchi
Designing digital advertisements, marketing websites, EDMs, social media videos & HTML banners
Leading UX design projects that require user interaction from initial concepts, internal collaborating, client presentation to development handovers.
Rolling out digital ad campaign artworks such as social media assets and HTML banners; ensuring legibility, following brand guidelines and meeting design specs.
Full time - Digital Garden
Designing web designs & design systems with high accessibility standards.
Creating high-fidelity interactive prototypes achieving accurate usability testing results and improved developer communications.
Crafting thoughtful concepts unique to clients' brand identity and business needs to boost approvals.
Contract - JOLT Charge
Led the UX/UI redesign of the app resulting in >500% growth in user sessions, revenue, successful user journeys and satisfaction as measured by NPS > 50
Designed and managed the company's foundational design system, increasing designer, PM and developer efficiency.
Creating EDMs and digital animations.
Freelancer
Designed and built marketing websites for small businesses and start ups in <2weeks
Offered marketing material such as posters, business cards and social media assets for small businesses, nightclubs and cafes.
Created logos and album covers for upcoming music artists in Sydney.
